Opened in 1998 and completed by the end of 1999, the Frontier Airlines Center has 188,695 square feet of contiguous, state-of-the-art exhibit space and a 37,506 square-foot ballroom with capacity for 3,150 diners and ample utilities for corporate theater. An additional 39,364 square feet of meeting space can be partitioned into as many as 28 meeting and breakout rooms equipped for satellite links, video teleconferencing, data transmission and other telecommunications and audio-visual technology.

Other innovations and tried-and-true technologies have been applied to heating, ventilation, air conditioning, lighting, security and electronic signage systems. Our goal has been to create a flexible environment that anticipates the technical expectations of 21st century customers, controls costs, and facilitates hassle-free move-in, show operation and move-out. And, since 2003, our new 2,500-4,100 seat Milwaukee Theatre - formerly the Milwaukee Auditorium - provides spectacular assembly space or entertainment right across the street.

At the same time, the Frontier Airlines Center better connects events to Milwaukee's flourishing downtown. Skywalks to the Hilton and Hyatt hotels link some 1,500 rooms to the Frontier Airlines Center, with more nearby. We're just a block from the Milwaukee Public Museum and Humphrey I-Max Theater, two blocks from the Riverwalk, three blocks from the Theater District, three blocks from Amtrak and inter-city bus service at the renovated Intermodal Transportation Station, and easy walking distance to other hotels, shopping, dining, nightlife, festivals and attractions.

Extensive use of glass provides elegant pre-function and reception spaces and makes the building feel friendly and accessible, while actual access to event areas can be well controlled. Attractive and durable finishes, fixtures and amenities are used throughout, and the Wisconsin Center District invested over $1 million in integrated and commissioned artworks for the building.

The building is exceptionally welcoming in practical terms as well. One-way loading dock traffic provides for smooth, fast move-ins. The exhibit hall spans across Wells Street, providing almost two blocks of weather-protected curb space for dropping off passengers. A 190-space parking lot is also suitable for outdoor exhibits, reception tents and other uses.

Over the past decade, MIlwaukee has seen a flurry of new attractions and infrastructure open, inlcuding the Miller Park baseball stadium, a spectacular new wing of the Milwaukee Art Museum designed by Santiago Calatrava, tthe Discovery World and Harley-Davidson Museums, and over 1,000 new downtown hotel rooms.  Meanwhile, Milwaukee's tradition of attending to its basic services and infrastructure continues to keep it an attractive, affordable, safe and friendly city.